Web 3.0??

The internet is huge and it will be even bigger. It makes possible a whole new branch of possibilities. For example I can speak with my mother in México in a couple of seconds with Sky P or I can write whatever I want in this blog sharing with the community.

So we had web 1.0 and now we have web 2.0… I wonder what we are going to have tomorrow. What will be the future of the web?

Nils Müller spoke of this subject last year giving a possible forecast. According to him the most important element in this future will be the connectivity, the total connectivity.

With the evolution of technologies we will not only be connected when we need to work, to google for something, to write in face book or when we want to play. This new technologies will allow us to stay online practically for ever. All of this sounds familiar, again an example from Mexico: Nextel. This kind of waki toki/cell phone allows me to talk from anywhere in Canada to practically any place in America at a very good rate. The same idea with wireless internet and I pods.

Niles said that the user will be in the technology and the technology will be in the user. He gave an example about how European scientists are working in something like a cyber eye. A chip would be placed in the eyes of disabled people allowing them to see once more. The device would always be connected to the web giving the user the possibilities to access relevant information like a GPS, users inside their social network, information on brands or the location of near stores. These devices would not only be devices but an extension of our body

The total connectivity idea will be the birth place of web 3.0 and beyond.

Niles advices that to keep up with new changes and trends, marketers need to pay close attention to innovations. Innovations that might take place anywhere in the world. To pay attention to different ways of using existent technology and to the implications attached to the ones following them.

I found a video that shows the idea of connectivity; it is a song around the world, literally. Hope you enjoy it.